Image and discourse: the rhetoric of virtue and vice in early 18th century England

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F13%3A00086037" target="_blank" >RIV/00216224:14210/13:00086037 - isvavai.cz</a>
Result on the web
<a href="http://www.phil.muni.cz/wkaa/home/publikace/theory-and-practice-in-english-studies" target="_blank" >http://www.phil.muni.cz/wkaa/home/publikace/theory-and-practice-in-english-studies</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Image and discourse: the rhetoric of virtue and vice in early 18th century England
Original language description
The article explores the rhetoric of virtue and vice which was used by the eighteenth-century ruling class to reassert its right to power and suppress the influence of their opponents. Focusing on the tropes of greed and luxury as one of the most prominent tools of denoting enemies, it reveals the strong potential of such tropes to create identities of social groups and affect their social power. The article also aims to stress the ongoing interaction between the political and literary discourses of that time and shows how the rhetoric strategies were reflected in social satire, namely in the works of Jonathan Swift and Henry Fielding.
Czech name
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Czech description
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Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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