How Repetition and the Structuring of Information Co-contribute to Persuasiveness: A Case Study on I Have a Dream

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F14%3A00079525" target="_blank" >RIV/00216224:14210/14:00079525 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
How Repetition and the Structuring of Information Co-contribute to Persuasiveness: A Case Study on I Have a Dream
Original language description
Persuasion as a rhetorical phenomenon has received extensive scholarly attention from different points of view, with various persuasive strategies identified such as lexical choice, pronoun use, mood and modality, etc. However, the influence of information structure (e.g. Firbas 1995, Svoboda 1983) on persuasive effects has not received due attention in literature. The present study demonstrates the cognitive significance of how the speaker's structuring of information flow and its interplay with repetition can serve as a powerful persuasive strategy. To illustrate our point, we analyze Martin Luther King Jr.'s most famous speech, I Have a Dream, along the lines of the framework of Functional Sentence Perspective (Firbas 1992).
Czech name
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Czech description
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Project
<a href="/en/project/EE2.3.30.0037" target="_blank" >EE2.3.30.0037: Employment of Best Young Scientists for International Cooperation Empowerment</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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