Metaphor as a Persuasive Device in Professional Discourse: A Cognitive Linguistic Analysis of Winton Churchill´s Rhetoric
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F14%3A00079531" target="_blank" >RIV/00216224:14210/14:00079531 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Metaphor as a Persuasive Device in Professional Discourse: A Cognitive Linguistic Analysis of Winton Churchill´s Rhetoric
Original language description
This study investigates how metaphor plays a persuasive role in politician's rhetoric as a central type of professional discourse. We critically analyze Winston Churchill's rhetoric during the Cold War period, which did not earn much scholarly attention.We adopt an interdisciplinary approach combining approaches from corpus linguistics, cognitive linguistics and critical discourse analysis. In our study, politicians´ rhetoric is understood as a means of persuasion in professional discourse given its ability to shape the mind state of their audience, of which metaphor is a critical part. The metaphors we found are sorted in three most frequent categories: LIGHT/DARKNESS metaphors portray individual ideologies in (un)favourable light. Metaphors of LIGHTwere used as highly positive evaluation of democratic countries exploiting the generally good connotations of light in Christian civilization.
Czech name
—
Czech description
—
Classification
Type
O - Miscellaneous
CEP classification
AI - Linguistics
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/EE2.3.30.0037" target="_blank" >EE2.3.30.0037: Employment of Best Young Scientists for International Cooperation Empowerment</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů