How to Analyze Metaphors in the Discourse of the Scientific Discovering of New Media?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F15%3A00083891" target="_blank" >RIV/00216224:14210/15:00083891 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
How to Analyze Metaphors in the Discourse of the Scientific Discovering of New Media?
Original language description
Hypertextual linking of information is one of the basic principles of digital media. I suppose this principle to be discovered in a metaphorical thinking with the help of so-called absolute metaphors. We can ask, how to recognize and how to analyse metaphors in the discourse of the scientific discovering of new media? I derive the notion of an absolute metaphor from Hans Blumenberg's metaphorology (1962). My aim is to present his metaphorology as method useful for interpretation of absolute metaphors involved in a discourse of discovering a new media. As an absolute one, I want to present from metaphorological perspective the metaphor ?association is trail?, mentioned by Vannevar Bush (1945). I will interpret this metaphor according to Max Black's interaction theory (1979), based on an analysis of implicative complexes in metaphor. As will be shown with the help of Blumenberg's and Black's method, an absolute metaphor cannot be easily captured by an literal paraphrases.
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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