Figurative Language and Imagery as Tools of Persuasion in Destination Advertising: Conceptual Discourse Analysis
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F15%3A00085495" target="_blank" >RIV/00216224:14210/15:00085495 - isvavai.cz</a>
Alternative codes found
RIV/00216224:14210/15:00085498
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Figurative Language and Imagery as Tools of Persuasion in Destination Advertising: Conceptual Discourse Analysis
Original language description
The presentation explores the instances of figurative language and imagery in printed destination advertisements. Using the methodology of conceptual discourse analysis, the presentation explains how selected language phenomena contribute to the act of persuasion.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů