COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F20%3A00114610" target="_blank" >RIV/00216224:14210/20:00114610 - isvavai.cz</a>

Alternative codes found

RIV/61989592:15310/22:73613796

Result on the web

—

DOI - Digital Object Identifier

—

Result language

angličtina

Original language name

COMPARISON OF THE EXTRINSIC AND INTRINSIC VISUALIZATION METHODS: EXPLORATIVE EYE-TRACKING ANALYSIS

Original language description

The aim of the study is to identify the differences between the cognitive processes underlying different map-reading tasks. An eye-tracking study was designed based on our previous research. We hypothesized that significant differences may occur when utilizing two different methods of presenting two phenomena in one map (i.e. bivariate scales). Specifically, the extrinsic and intrinsic methods will be compared using two different types of tasks: The participants will be presented with maps that provide information on soil moisture and soil depth, and will be asked to identify the areas that meet the required conditions (e.g. area with the highest soil moisture and low soil depth). The research sample will consist of university students of humanities and social sciences, for it is our intention to focus on the people with no significant cartographic experience. In order to explore the collected eye-tracking data, an explorative analysis will be used. The main objective of the analysis will be to find out whether either of the bivariate scales requires more saccades to accomplish the task, requires more direct transitions between the legend and the map, and whether the different visualization types induce different cognitive processing methods. Our results will shed some light on the topic of computational (non)equivalence of the extrinsic and intrinsic visualization methods. The presented study will provide a basis for the upcoming cross-cultural research. The paper presents the suggested experimental design of the research and the means of analysis.

Czech name

—

Czech description

—

Type

D - Article in proceedings

CEP classification

—

OECD FORD branch

50103 - Cognitive sciences

Project

<a href="/en/project/GC19-09265J" target="_blank" >GC19-09265J: The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1

ISBN

—

ISSN

1314-0604

e-ISSN

—

Number of pages

7

Pages from-to

42-48

Publisher name

Bulgarian Cartographic Association

Place of publication

Nessebar, Bulgaria

Event location

Nessebar, Bulgaria

Event date

Jan 1, 2020

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000853257000004