AN EYE-TRACKING ANALYSIS OF VISUAL SEARCH TASK ON CARTOGRAPHIC STIMULI

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F20%3A00114611" target="_blank" >RIV/00216224:14210/20:00114611 - isvavai.cz</a>
Alternative codes found
RIV/61989592:15310/20:73613797
Result on the web
<a href="https://iccgis2020.cartography-gis.com/8ICCGIS-Vol1/8ICCGIS_Proceedings_Vol1_(3).pdf" target="_blank" >https://iccgis2020.cartography-gis.com/8ICCGIS-Vol1/8ICCGIS_Proceedings_Vol1_(3).pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
AN EYE-TRACKING ANALYSIS OF VISUAL SEARCH TASK ON CARTOGRAPHIC STIMULI
Original language description
The theoretical research in cartography was recently boosted mostly by technological development, which enables the comfortable usage of various new and even traditional methodological approaches. For example, the Eye-tracking method can possibly provide deep insight into the process of map reading, especially in the case of simple tasks. The visual search is one of the basic tasks when users are dealing with cartographic stimuli. For the presented study, the symbol set was designed in order to create a logical system, varying in different graphic variables (shape, hue, etc.). The designed symbol set was used for the creation of experimental stimuli simulating large-scale maps. The stimuli were used for the test battery administered to twenty four participants using an eye-tracking device. The influence of the point symbol design (various graphic variables), the position of the point symbol in the map field, and also the properties of the map background on the visual search task was investigated.
Czech name
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Czech description
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Project
<a href="/en/project/GC19-09265J" target="_blank" >GC19-09265J: The influence of socio-cultural factors and writing system on perception and cognition of complex visual stimuli</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1
ISBN
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ISSN
1314-0604
e-ISSN
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Number of pages
6
Pages from-to
36-41
Publisher name
Bulgarian Cartographic Association
Place of publication
Nessebar, Bulgaria
Event location
Nessebar, Bulgaria
Event date
Jan 1, 2020
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000853257000003

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