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Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00120859" target="_blank" >RIV/00216224:14210/21:00120859 - isvavai.cz</a>

  • Result on the web

    <a href="https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1" target="_blank" >https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.5817/BSE2021-1-6" target="_blank" >10.5817/BSE2021-1-6</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

  • Original language description

    The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson’s Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers have shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects and concepts indirectly indexing either of the two types of masculinities.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    60203 - Linguistics

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2021

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Brno Studies in English

  • ISSN

    0524-6881

  • e-ISSN

    1805-0867

  • Volume of the periodical

    47

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    35

  • Pages from-to

    93-127

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85122452591