Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00120859" target="_blank" >RIV/00216224:14210/21:00120859 - isvavai.cz</a>
Result on the web
<a href="https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1" target="_blank" >https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5817/BSE2021-1-6" target="_blank" >10.5817/BSE2021-1-6</a>
Alternative languages
Result language
angličtina
Original language name
Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)
Original language description
The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson’s Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers have shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects and concepts indirectly indexing either of the two types of masculinities.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
60203 - Linguistics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Brno Studies in English
ISSN
0524-6881
e-ISSN
1805-0867
Volume of the periodical
47
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
35
Pages from-to
93-127
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85122452591