Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F21%3A00120859" target="_blank" >RIV/00216224:14210/21:00120859 - isvavai.cz</a>

Result on the web

<a href="https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1" target="_blank" >https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/144296/1_BrnoStudiesEnglish_47-2021-1_8.pdf?sequence=1</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/BSE2021-1-6" target="_blank" >10.5817/BSE2021-1-6</a>

Result language

angličtina

Original language name

Attitude and Graduation as resources of masculinity construction in YouTube vlogs (in press)

Original language description

The present study examines stance-taking resources engaged in the performance of branded masculine YouTube identities. It aims at determining the role of Attitude and Graduation, two aspects of Martin and White's (2005) Appraisal framework, in the construction of branded masculinity on popular American YouTube vlog channels. The paper also presents adjustments to Appraisal system, which enable its applicability to gender identity analysis in terms Anderson’s Inclusive masculinity theory (2009), namely a developed Affect:Dis/inclination subcategory and a new category of Ironic heterosexual recuperation, which prove to be of considerable importance for determining the resources for the construction of blended masculinities in YouTube vlogs. The quantitative and qualitative analyses of the Appraisal resources employed in the speech of male vloggers have shown that branded masculine identities predominantly rely on the hybridization of orthodox and inclusive masculinities construed by means of evaluative stances targeted at a range of activities, people, objects and concepts indirectly indexing either of the two types of masculinities.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

60203 - Linguistics

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Brno Studies in English

ISSN

0524-6881

e-ISSN

1805-0867

Volume of the periodical

47

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

35

Pages from-to

93-127

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85122452591