Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F22%3A00124856" target="_blank" >RIV/00216224:14210/22:00124856 - isvavai.cz</a>
Result on the web
<a href="https://www.jbe-platform.com/content/journals/10.1075/ip.00069.kov" target="_blank" >https://www.jbe-platform.com/content/journals/10.1075/ip.00069.kov</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1075/ip.00069.kov" target="_blank" >10.1075/ip.00069.kov</a>
Alternative languages
Result language
angličtina
Original language name
Becoming #Instafamous : The analysis of (in)formality in self-presentation on Instagram
Original language description
Drawing on Goffman’s (1990 [1959]) metaphor of stage, this paper considers Instagram a frontstage environment where users are cautious of being watched and attune their performance to how they want to be perceived via strategic self-presentation. This understanding of online performance is particularly pertinent in the discussions of bloggers who turn to Instagram to promote their work to new audiences. Examining the self-presentation practices of three fashion bloggers, this paper argues that to gain popularity on Instagram, bloggers utilize the features of formality and informality in the construction of an authentic and likable self-image. Since in the photographs the bloggers’ professional life is usually depicted as distant from their audience’s reality, the accompanying textual caption serves as a means of providing balance for the overall image the poster seeks to present. Consequently, the caption abounds with features of informality, which connote linguistic immediacy and imitate an intimate conversation with peers.
Czech name
—
Czech description
—
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
—
OECD FORD branch
60203 - Linguistics
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Internet Pragmatics
ISSN
2542-3851
e-ISSN
2542-386X
Volume of the periodical
5
Issue of the periodical within the volume
1
Country of publishing house
NL - THE KINGDOM OF THE NETHERLANDS
Number of pages
26
Pages from-to
12-37
UT code for WoS article
000722915700001
EID of the result in the Scopus database
2-s2.0-85124660151