The potential of Google Analytics for tracking the reading behavior in web books

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F22%3A00129492" target="_blank" >RIV/00216224:14210/22:00129492 - isvavai.cz</a>
Result on the web
<a href="https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/DLP-03-2022-0021" target="_blank" >10.1108/DLP-03-2022-0021</a>

Result language
angličtina
Original language name
The potential of Google Analytics for tracking the reading behavior in web books
Original language description
The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance.
Czech name
—
Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
10201 - Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)

Project
<a href="/en/project/TL04000391" target="_blank" >TL04000391: Redesign of Library Services 2020: web books</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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