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Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F23%3A00132582" target="_blank" >RIV/00216224:14210/23:00132582 - isvavai.cz</a>

  • Result on the web

    <a href="https://link.springer.com/chapter/10.1007/978-3-031-44581-1_16" target="_blank" >https://link.springer.com/chapter/10.1007/978-3-031-44581-1_16</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1007/978-3-031-44581-1_16" target="_blank" >10.1007/978-3-031-44581-1_16</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course

  • Original language description

    Hypertext-based or web-based courses are a specific category of e-learning courses for which students do not have to register anywhere. For the actual operation, content management systems (CRM systems) are used to structure the content graphically and efficiently, work quickly with the universal design concept, or ensure responsive course design. While with conventional e-learning platforms or MOOC course tools, content creators can work with relatively well-structured data from their analytical tools and rely on standard web analytics methods. The study analyses the use of Google Analytics for the design of web-based courses using the example of one hypertext course (Creative Information Work). The study answers questions about how web analytics metrics can be used to design course content and format and to support the search for appropriate synchronous educational supplements. The study highlights the variability of each category and the potential of Google Analytics to serve as a tool for a design approach to developing educational objects of this kind.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50301 - Education, general; including training, pedagogy, didactics [and education systems]

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    New Media Pedagogy : Research Trends, Methodological Challenges and Successful Implementations

  • ISBN

    9783031445804

  • ISSN

  • e-ISSN

  • Number of pages

    16

  • Pages from-to

    221-236

  • Publisher name

    Springer

  • Place of publication

    Switzerland

  • Event location

    Kraków

  • Event date

    Jan 1, 2022

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article