All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

Between the East and West : Development of Traditional Eastern and Modern Western Symbols in Korean Pop Music

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F23%3A00134199" target="_blank" >RIV/00216224:14210/23:00134199 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Between the East and West : Development of Traditional Eastern and Modern Western Symbols in Korean Pop Music

  • Original language description

    This paper further develops the first online contribution “From oppression to freedom: changes in the use of Western symbols in K-pop and East Asia”. It analyzed semantic and pragmatic shift in the use of two Western symbols of train and apple adopted in Korean culture. While train became the symbol of modernity in Europe (Weber 1976), it was also a sign of progress in South Korea (Han Seung-Mi 2004), when diesel locomotives and their sound represented negative control of people (Han Youngsue 2020). But positive development at the end of the 20th century caused change and now the same motif is for example a positive sign of shift to a better future (e.g. Twice: Likey + I can’t stop it) or symbolic gate to another space (BTS: Run). Similarly the Biblical parable of knowledge in the symbol of apple was adopted in modern Korean culture. And besides keeping original motif of punishment (Gain, Paradise Lost), the use of this symbol was changed in relation to East Asian feminine modernity (cf. Lin &amp; Avin 2008), when knowledge is also equal to desire for a better future (e.g.: Twice: More &amp; More). More cases of disconnection from original moral content (e.g. GFRIEND: Apple; Gain: Apple; Hyuna: Red) allow to conclude that this semantical shifts correlate with economic success of South Korea. Practical examples will be presented at the beginning of the in-person presentation. Then the second in-person part will focus on another set of Eastern symbols. Although they were not widely used in the initial stage of this industry, the later development and online access to music videos caused change too. While there might be some kind of attractive orientalism or partial Central Asian origin of Koreans (see the motif of sacred light in the chronicles of Samguk Sagi and Secret History of the Mongols vs. the light inside the yurt in Mamamoo: Aya + KARD: Bomb Bomb), the variety of sacred animals (horse: Jackson Wang: Papillon; tiger: J. Wang: OKAY) and light illuminating the actors through symbolic patterns (Blackpink: Ddu Du Ddu Du; Girls generation: Lil Touch; BTS: Black Swan + Blood sweat and tears; Twice: More and More + TT) allow to observe, how expected subconscious reception of these symbols by Western consumers is used for higher attractivity of Korean music videos in international scope. Some music videos (Suga: August D; 우주힙쟁이 - 한량 (feat. 비비(BIBI)); Hwa Sa: I am a 빛 in both original and performance versions) or even bands (KINGDOM: more MVs) connect modern Korea with traditional Korean culture and its effective international promotion. Presented Western and Eastern symbols in Korean pop music document a little bit undescribed shifts in modern Korean culture as well as sophisticated product placement of Korean pop-industry in contemporary globalized and digitalized world.

  • Czech name

  • Czech description

Classification

  • Type

    O - Miscellaneous

  • CEP classification

  • OECD FORD branch

    60401 - Arts, Art history

Result continuities

  • Project

    <a href="/en/project/GA23-06953S" target="_blank" >GA23-06953S: Evolutionary interferences of religion and governance in Inner Asia: comparison of mutual impacts with tributary countries: Mongolia, Korea, Vietnam</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů