Marketing Communication of Small and Medium Enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F07%3A00032996" target="_blank" >RIV/00216224:14220/07:00032996 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing Communication of Small and Medium Enterprises
Original language description
This paper deals with the analysis of marketing communication of Czech small and medium companies. The goal is to know which various kinds of marketing communication are used by small and medium companies. The data were gained by the help of primary research. The method of research was a short questionnaire. The questionnaire consisted of questions for easier processing. Companies from all regions in the Czech divided according to industrial sectors and also according to Czech regions and were comparedtogether. The questionnaire is part of pilot research and will help us as the first groundwork for monitoring of the current situation in this field.
Czech name
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Czech description
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Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Economic Theory and Practice Today and Tomorrow II
ISBN
978-80-8083-203-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
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Publisher name
Univerzita Mateja Bela v Banskej Bystrici
Place of publication
Zvolen
Event location
Banska Bystrica
Event date
Feb 15, 2007
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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