The Polarizing Concept of Sexist Advertising in the Context of the Law against Unfair Competition

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14220%2F25%3A00143764" target="_blank" >RIV/00216224:14220/25:00143764 - isvavai.cz</a>

Result on the web

<a href="https://www.pravnyobzor.sk/index.php?id=archiv" target="_blank" >https://www.pravnyobzor.sk/index.php?id=archiv</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Polarizing Concept of Sexist Advertising in the Context of the Law against Unfair Competition

Original language description

The Polarizing Concept of Sexist Advertising in the Context of Unfair Competition. This article offers a critical examination of the legal classification of so-called sexist advertising within the framework of unfair competition law, construed broadly to encompass the regulation of unfair commercial practices under the Czech Consumer Protection Act. Drawing on definitions articulated in soft-law mechanisms and selfregulatory initiatives; the author analyzes the development of the concept of sexist advertising and its interpretation in recent Czech case law. The study aims to integrate these conceptual frameworks into the legal architecture governing unfair competition and unfair commercial practices. Emphasis is placed on the regulatory tension between the objectives of competition law and the prohibition of discriminatory advertising. The author evaluates the potential for addressing such advertising through the general clause prohibiting „infringements of public law with competition implications”. The article concludes that a reflexive and principled approach – rooted in the regulatory purposes of competition law – provides a coherent solution. Such an approach prevents the incorporation of inconsistent axiological standards into the application of unfair competition provisions, thereby safeguarding legal certainty and doctrinal consistency.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50501 - Law

Project

<a href="/en/project/EH22_008%2F0004595" target="_blank" >EH22_008/0004595: Beyond Security: Role of Conflict in Resilience-Building</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2025

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Právný obzor

ISSN

0032-6984

e-ISSN

2729-9228

Volume of the periodical

108

Issue of the periodical within the volume

Special Issue

Country of publishing house

SK - SLOVAKIA

Number of pages

15

Pages from-to

82-96

UT code for WoS article

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EID of the result in the Scopus database

999