Ideal Types in Political Marketing

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F06%3A00033360" target="_blank" >RIV/00216224:14230/06:00033360 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Ideal Types in Political Marketing

Original language description

The collection of essays Political Marketing - A Comparative Perspective, edited by Jennifer Lees-Marshment and Darren Lilleker, captures a considerable part of the evolution of ideal types of behavior regarding political parties. This review researchesthe developmental process by means of criteria set out by Max Weber for ideal types in social science. The later refinements of the criteria by the phenomenologist Alfred Schutz and sociologist Roger Carroll are also used. Sartori's methodological debateis deployed as a frame from the perspective of the applicability of the comparative model. Neither Sartori's rules for stretching, nor Schutz's consistency, compatibility and adequacy are satisfactorily fulfilled. The setting of the model also casts doubts on the rigour of political marketing as a discipline.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AD - Political sciences

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2006

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Politologický časopis

ISSN

1211-3247

e-ISSN

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Volume of the periodical

2006

Issue of the periodical within the volume

4

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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