A Winding Road From ?Likes? To Votes: The Role Of Social Media In The 2013 Czech Presidential Elections
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F14%3A00075401" target="_blank" >RIV/00216224:14230/14:00075401 - isvavai.cz</a>
Result on the web
<a href="http://www.springer.com/new+%26+forthcoming+titles+(default)/book/978-3-319-04665-5" target="_blank" >http://www.springer.com/new+%26+forthcoming+titles+(default)/book/978-3-319-04665-5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-319-04666-2_13" target="_blank" >10.1007/978-3-319-04666-2_13</a>
Alternative languages
Result language
angličtina
Original language name
A Winding Road From ?Likes? To Votes: The Role Of Social Media In The 2013 Czech Presidential Elections
Original language description
This case study analyzes the use of social media in the campaign for the historically first direct presidential elections in the Czech Republic in January 2013. Following a brief outline of the political context and outcomes of the elections, this studyexplores and compares the strategies of campaign communication of the nine presidential candidates on the social networking sites Facebook and Twitter. Apart from mapping the dynamics of the campaign and the responsiveness of Facebook and Twitter users,we have used content analysis to examine basic formal characteristics of over 1,000 messages posted on Facebook in the course of the campaign by the candidates and their teams. Additionally, this chapter also examines more closely the place of social media in the campaign of Karel Schwarzenberg, the eventual runner-up of the presidential race, whose team distanced all other candidates in both the extent as the level of sophistication of communication carried via the social networking sit
Czech name
—
Czech description
—
Classification
Type
C - Chapter in a specialist book
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
—
Result continuities
Project
<a href="/en/project/EE2.3.20.0184" target="_blank" >EE2.3.20.0184: Assembling an Interdisciplinary Team for the Research of Internet and New Media</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Social Media in Politics. Case Studies on the Political Power of Social Media.
ISBN
3319046659
Number of pages of the result
20
Pages from-to
225-244
Number of pages of the book
382
Publisher name
Springer International Publishing Switzerland
Place of publication
Cham
UT code for WoS chapter
—