To Tell the Truth : Ad Watch Coverage, Ad Tone, and the Accuracy of Political Advertising

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00102156" target="_blank" >RIV/00216224:14230/18:00102156 - isvavai.cz</a>

Result on the web

<a href="http://www.tandfonline.com/doi/full/10.1080/10584609.2017.1414089" target="_blank" >http://www.tandfonline.com/doi/full/10.1080/10584609.2017.1414089</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1080/10584609.2017.1414089" target="_blank" >10.1080/10584609.2017.1414089</a>

Result language

angličtina

Original language name

To Tell the Truth : Ad Watch Coverage, Ad Tone, and the Accuracy of Political Advertising

Original language description

This study examined the relationships among newspaper ad watch coverage, ad tone, and the accuracy of political advertising. A sample of political advertisements (N = 160) was drawn from the Campaign Media Analysis Group (CMAG) database and other sources for eight U.S. Senate races. Two experts on each race evaluated the ads’ accuracy and their ideological portrayals of candidates, while trained coders analyzed other aspects of the ads. Ad watch coverage from these races (ad watch N = 109) also was content-analyzed. The number of ad watches overall in a race and the number that explicitly criticized ads were positively related with the level of accuracy of political ads and with a tendency to portray their favored candidates closer to their actual ideological position—but the overall number of ad watches also was positively related with a tendency for ads to portray opponents as more extreme than their positions warranted. Ad watches usually tend to scrutinize negative ads more, but ad watch coverage in this study was unrelated with ad tone and with the number of negative ads in a race. Positive ads were rated as more accurate but also more prone to exaggerate the supported candidates’ centrism compared to other ads. Normative and practical implications are discussed.

Czech name

—

Czech description

—

Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50800 - Media and communications

Project

—

Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Political Communication

ISSN

1058-4609

e-ISSN

1091-7675

Volume of the periodical

35

Issue of the periodical within the volume

3

Country of publishing house

GB - UNITED KINGDOM

Number of pages

20

Pages from-to

450-469

UT code for WoS article

000438409200007

EID of the result in the Scopus database

2-s2.0-85039067790