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Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00103158" target="_blank" >RIV/00216224:14230/18:00103158 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006" target="_blank" >http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.1332/239788218X15251715859481" target="_blank" >10.1332/239788218X15251715859481</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?

  • Original language description

    This article focuses on the private for-profit agencies providing eldercare that have recently emerged in the post-socialist Czech Republic, a country with strong familist tendencies in eldercare organisation. We draw upon 10 in-depth interviews with owners of these agencies, focusing on how they create their services, define the care they provide and target potential clients. We also analyse the websites of the selected agencies to investigate how they promote their services online. The main aim of this article is to illuminate the strategies of marketising eldercare in the agencies. We identify the process of the ‘burdenisation’ of eldercare as an outcome of its marketisation.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50401 - Sociology

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    International Journal of Care and Caring

  • ISSN

    2397-8821

  • e-ISSN

    2397-883X

  • Volume of the periodical

    2

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    GB - UNITED KINGDOM

  • Number of pages

    17

  • Pages from-to

    235-251

  • UT code for WoS article

    000523190100006

  • EID of the result in the Scopus database

    2-s2.0-85079179736