Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F18%3A00103158" target="_blank" >RIV/00216224:14230/18:00103158 - isvavai.cz</a>
Result on the web
<a href="http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006" target="_blank" >http://www.ingentaconnect.com/contentone/tpp/ijcc/2018/00000002/00000002/art00006</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1332/239788218X15251715859481" target="_blank" >10.1332/239788218X15251715859481</a>
Alternative languages
Result language
angličtina
Original language name
Eldercare agencies and the marketing of care work in the Czech Republic : relieving a family burden?
Original language description
This article focuses on the private for-profit agencies providing eldercare that have recently emerged in the post-socialist Czech Republic, a country with strong familist tendencies in eldercare organisation. We draw upon 10 in-depth interviews with owners of these agencies, focusing on how they create their services, define the care they provide and target potential clients. We also analyse the websites of the selected agencies to investigate how they promote their services online. The main aim of this article is to illuminate the strategies of marketising eldercare in the agencies. We identify the process of the ‘burdenisation’ of eldercare as an outcome of its marketisation.
Czech name
—
Czech description
—
Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
—
OECD FORD branch
50401 - Sociology
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Care and Caring
ISSN
2397-8821
e-ISSN
2397-883X
Volume of the periodical
2
Issue of the periodical within the volume
2
Country of publishing house
GB - UNITED KINGDOM
Number of pages
17
Pages from-to
235-251
UT code for WoS article
000523190100006
EID of the result in the Scopus database
2-s2.0-85079179736