When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F20%3A00115575" target="_blank" >RIV/00216224:14230/20:00115575 - isvavai.cz</a>
Result on the web
<a href="https://www.palgrave.com/gp/book/9783030357931" target="_blank" >https://www.palgrave.com/gp/book/9783030357931</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1007/978-3-030-35794-8_6" target="_blank" >10.1007/978-3-030-35794-8_6</a>
Alternative languages
Result language
angličtina
Original language name
When Facebook Is (Not) Enough : Hybridity in the Media and Political Strategies of Leftist Youth Organisations
Original language description
The key term of our chapter is ‘hybridity,’ referring to the blurring lines between media and political spheres, and between different media and their logics. We draw on two ethnographic studies of two youth-led leftist organisations aiming to impact institutional politics: the Czech Idealists and British Labour Party campaign group Momentum. This chapter focuses on intertwined media and political strategies employed by both organisations in changing political and media environments. We specifically ask: what is the role of media in both the communication practices and political agency of these organizations? Within these two case studies of organisations aiming to influence social-democratic politics, we illustrate the professionalization of the communication repertoires employed by their members, investigating each organisation’s diverse and innovative strategies for using media to influence politics. Importantly, the organisations’ strategies reflexively combine use of new and old media and their logics to reach their political goals through addressing and encouraging the participation of their target audiences. This chapter draws on observational fieldnotes, qualitative interviews with organisational members, analysis of media coverage, observations of media platform usage and other supplementary evidence collected in 2017.
Czech name
—
Czech description
—
Classification
Type
C - Chapter in a specialist book
CEP classification
—
OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
—
Continuities
R - Projekt Ramcoveho programu EK
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Youth Active Citizenship in Europe : Ethnographies of Participation
ISBN
9783030357931
Number of pages of the result
29
Pages from-to
159-187
Number of pages of the book
256
Publisher name
Palgrave Macmillan
Place of publication
Cham
UT code for WoS chapter
—