Mixed-Mode Designs and Computer-Assisted Web Interviewing in International and Czech Social Surveys

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F21%3A00119854" target="_blank" >RIV/00216224:14230/21:00119854 - isvavai.cz</a>

Result on the web

<a href="https://journals.muni.cz/socialni_studia/article/view/15484" target="_blank" >https://journals.muni.cz/socialni_studia/article/view/15484</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.5817/SOC2021-1-13" target="_blank" >10.5817/SOC2021-1-13</a>

Result language

čeština

Original language name

Smíšený mód a online dotazování : mezinárodní praxe a tuzemská připravenost na implementaci

Original language description

The cost of interviewer-administered data collection (CAPI, CATI) has been gradually rising, while response rates have been declining over time. This situation has led to the domination of online data collection (CAWI), which tends to suffer from poor population coverage and even lower response rates. This could be overcome by combining this method with another mode of data collection. This paper aims to summarise the main principles of mixed-mode design, its implementation in major international surveys, and the first results of a project testing the feasibility of the push-to-web mixed-mode design in the Czech context. The results illustrate that together, unequal distribution of technological skills and willingness to participate distort the recruitment of random samples for CAWI towards middle-aged and more educated respondents. The mixed-mode design – together with the described components – has the potential to better involve underrepresented groups, while it is essential to follow the rules for achieving comparable answers across modes and devices. Finally, we emphasize the need to disseminate findings to researchers and other users of survey data, as the use of mixed-mode design has been rapidly increasing.

Czech name

Smíšený mód a online dotazování : mezinárodní praxe a tuzemská připravenost na implementaci

Czech description

The cost of interviewer-administered data collection (CAPI, CATI) has been gradually rising, while response rates have been declining over time. This situation has led to the domination of online data collection (CAWI), which tends to suffer from poor population coverage and even lower response rates. This could be overcome by combining this method with another mode of data collection. This paper aims to summarise the main principles of mixed-mode design, its implementation in major international surveys, and the first results of a project testing the feasibility of the push-to-web mixed-mode design in the Czech context. The results illustrate that together, unequal distribution of technological skills and willingness to participate distort the recruitment of random samples for CAWI towards middle-aged and more educated respondents. The mixed-mode design – together with the described components – has the potential to better involve underrepresented groups, while it is essential to follow the rules for achieving comparable answers across modes and devices. Finally, we emphasize the need to disseminate findings to researchers and other users of survey data, as the use of mixed-mode design has been rapidly increasing.

Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

—

OECD FORD branch

50401 - Sociology

Project

<a href="/en/project/TL02000152" target="_blank" >TL02000152: Development of multimode technique and application of this survey mode in areas of population, sociological, and marketing research</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sociální studia

ISSN

1214-813X

e-ISSN

1803-6104

Volume of the periodical

18

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

21

Pages from-to

13-33

UT code for WoS article

—

EID of the result in the Scopus database

2-s2.0-85122342314