Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements : The impact of banner and native advertising

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F24%3A00139666" target="_blank" >RIV/00216224:14230/24:00139666 - isvavai.cz</a>

Result on the web

<a href="https://onlinelibrary.wiley.com/doi/epdf/10.1002/jad.12394" target="_blank" >https://onlinelibrary.wiley.com/doi/epdf/10.1002/jad.12394</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1002/jad.12394" target="_blank" >10.1002/jad.12394</a>

Result language

angličtina

Original language name

Adolescents' perceptions of the credibility of informational content on fitness and dietary supplements : The impact of banner and native advertising

Original language description

Introduction The assessment of online health-related information presents a significant challenge for today's youth. Using the Processing of Commercial Media Content (PCMC) model, we investigated the impact of advertising on the perceived credibility of informational content concerning fitness (in boys) and dietary supplements (in girls). Methods In a survey-based preregistered experiment, 681 Czech adolescents (aged 13-18, 52% girls) were randomly assigned to three groups and exposed to websites with a banner ad, a native ad, or simple informational text without an ad. Results The presence of ads on websites diminishes the perceived credibility of informational content. While we did not observe the difference between banner and native advertising, we found one gender-specific difference. Specifically, boys perceive informational content linked with native ads as more credible compared to girls. Additionally, no difference was found between younger and older adolescents. Adolescents demonstrated success in identifying both types of advertisements, irrespective of their age. Conclusions The findings are discussed in light of individual differences and various approaches to processing online content. It appears that adolescents are accustomed to native advertising, which seamlessly integrates with traditional banner ads. Moreover, it is plausible that boys assess advertising texts more heuristically and less systematically than girls. Contrary to PCMC expectations, even younger adolescents seem to possess sufficient skills to identify the advertisements.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50802 - Media and socio-cultural communication

Project

<a href="/en/project/GX19-27828X" target="_blank" >GX19-27828X: Modelling the future: Understanding the impact of technology on adolescent’s well-being</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Adolescence

ISSN

0140-1971

e-ISSN

1095-9254

Volume of the periodical

96

Issue of the periodical within the volume

8

Country of publishing house

US - UNITED STATES

Number of pages

13

Pages from-to

1956-1968

UT code for WoS article

001294846600001

EID of the result in the Scopus database

2-s2.0-85201684143