The value of public service media : What does the public expect?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14230%2F25%3A00144251" target="_blank" >RIV/00216224:14230/25:00144251 - isvavai.cz</a>
Result on the web
<a href="https://journals.sagepub.com/doi/full/10.1177/01634437241313039" target="_blank" >https://journals.sagepub.com/doi/full/10.1177/01634437241313039</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1177/01634437241313039" target="_blank" >10.1177/01634437241313039</a>
Alternative languages
Result language
angličtina
Original language name
The value of public service media : What does the public expect?
Original language description
In today's competitive media landscape, the future of public service media (PSM) depends on maintaining its legitimacy among the public. While previous research has predominantly approached legitimacy-as-process, with focus on the normative perspective of PSM's public value, this study adopts a legitimacy-as-perception approach to explore the expectations of the public. Consequently, it examines the extent to which citizens' and normative perspectives align. Through data from 10 focus group discussions (with 60 participants) conducted in the Czech Republic, we identified four primary dimensions for public expectations for PSM: (1) the expected roles and functions of PSM; (2) the general characteristics of PSM content (to define the desired nature of PSM content); (3) the principles governing the functioning of PSM (to outline how PSM should operate) and (4) specific requirements for PSM news and non-news content. The study shows that, compared to existing normative conceptualisations of PSM's public value, the public focusses mostly on individual value and, to a limited extent, on societal value, while entirely neglecting industry value. Additionally, rather than referring to abstract concepts, citizens' expectations revolve around more concrete functions and tasks, with a common denominator: both distinctiveness from commercial media and distinctiveness from multinational VOD platforms that offer globalised content.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50801 - Journalism
Result continuities
Project
<a href="/en/project/GA22-30563S" target="_blank" >GA22-30563S: Rethinking the Role of Czech Public Service Media: Expectations, Challenges, and Opportunities</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Media, Culture & Society
ISSN
0163-4437
e-ISSN
1460-3675
Volume of the periodical
47
Issue of the periodical within the volume
5
Country of publishing house
GB - UNITED KINGDOM
Number of pages
18
Pages from-to
857-874
UT code for WoS article
001395394800001
EID of the result in the Scopus database
2-s2.0-85215133489