Company annual reports: Analysis of the genre with regard to communication strategies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F10%3A00044672" target="_blank" >RIV/00216224:14410/10:00044672 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Company annual reports: Analysis of the genre with regard to communication strategies
Original language description
Communicating an objective message effectively and presenting oneself in a favourable light at the same time is of utmost importance in business. This paper analyses the genre of non-tabular sections of company annual reports, whose aim is to reinforce positive image of the company in the eyes and minds of different sorts of its stakeholders. The focus is on the specific arrangement and choice of lexis and syntax which are expected to contribute conveniently to achieving an intended goal in this type ofimpersonal and distant communication, consisting of provision of data as well as self-promotion. Linguistic means used to convey associative as well as purely denotative components of meaning, anticipation of the inferences of the reader and a desirabledegree of vagueness have been analysed on a corpus of annual reports of large corporations operating in different industries.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AI - Linguistics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2010
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Discourse and Interaction
ISSN
1802-9930
e-ISSN
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Volume of the periodical
3
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
25
Pages from-to
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UT code for WoS article
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EID of the result in the Scopus database
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