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Credibility-boosting devices in corporate annual reports

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F19%3A00108145" target="_blank" >RIV/00216224:14410/19:00108145 - isvavai.cz</a>

  • Result on the web

    <a href="https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/142191/1_BrnoStudiesEnglish_45-2019-2_13.pdf?sequence=1" target="_blank" >https://digilib.phil.muni.cz/bitstream/handle/11222.digilib/142191/1_BrnoStudiesEnglish_45-2019-2_13.pdf?sequence=1</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.5817/BSE2019-2-11" target="_blank" >10.5817/BSE2019-2-11</a>

Alternative languages

  • Result language

    angličtina

  • Original language name

    Credibility-boosting devices in corporate annual reports

  • Original language description

    Apart from their informative, representative, textual and interpersonal functions, annual reports of companies and institutions aim at enhancing the organisations’ image and credibility. According to the theory of communicative action formulated by Habermas (1984), credibility is based on meeting four validity claims, namely truth, sincerity, appropriateness and understandability. Credibility as such can be boosted by presenting or proving two major components, expertise and trust. The paper analyses lexis of company annual reports, with a focus on a sub-genre referred to here as letters from executives (also Letter from a CEO, Chairman´s statement, Chair´s Message, Letter to Shareholders, etc.). These short texts attempt to persuade target readers about a competent management, strong visions, positive current situation and optimistic outlook of the business. Combining the more subjective trustworthiness and a more objectively based provision of credentials and achievements in order to prove expertise, these letters in annual reports aim to persuade readers rather implicitly than explicitly, by establishing contact through direct address, personal endorsement and involvement. The research was carried out on “executive letters” in the business documents subcorpus of the Corpus of English and Czech Specialised Discourses (CECSD 2017), with special emphasis on the selected verbs, nouns and adjectives, and their persuasive potential. It claims that positive and negative connotations of the lexis chosen by persuaders belong to the principal persuasive strategies employed in this genre of specialised discourse.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database

  • CEP classification

  • OECD FORD branch

    60202 - Specific languages

Result continuities

  • Project

    <a href="/en/project/GA17-16195S" target="_blank" >GA17-16195S: Persuasion across English and Czech Specialized Discourses</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Brno Studies in English

  • ISSN

    0524-6881

  • e-ISSN

    1805-0867

  • Volume of the periodical

    45

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    20

  • Pages from-to

    217-236

  • UT code for WoS article

  • EID of the result in the Scopus database

    2-s2.0-85081409118