"We want you to be informed": Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14410%2F25%3A00144480" target="_blank" >RIV/00216224:14410/25:00144480 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S221169582500087X?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/pii/S221169582500087X?via%3Dihub</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.dcm.2025.100938" target="_blank" >10.1016/j.dcm.2025.100938</a>
Alternative languages
Result language
angličtina
Original language name
"We want you to be informed": Rhetorical and pragmatic strategies for recontextualising scientific knowledge in biology video abstracts
Original language description
This paper adopts a multimodal discourse analysis approach to explore the recontextualisation of scientific information facilitated by multimodal affordances in the remediated genre of the video abstract. It focuses on rhetorical and pragmatic strategies realised by metadiscourse resources enhancing audience engagement and tailoring scientific content to the consensual knowledge of the non-expert audience. Despite the recent interest in the study of recontextualisation in multimodal scientific genres, a relationship between the rhetoric, pragmatics and metadiscourse dimensions involved in the recontextualisation of expert knowledge in digital academic genres has not been established. This study undertakes to fill this gap by analysing relationships in a set of rhetorical and pragmatic strategies and metadiscourse resources involved in the recontextualisation of scientific content in Current Biology video abstracts. The investigation is carried out on a corpus of 20 video abstracts in the field of biology published online on the website of the journal Current Biology (Cell Press) in the period 2020-2023. The study contributes to our understanding of recontextualisation of specialised knowledge by exploring the adaptation and repragmatisation of verbal and non-verbal resources and proposing a typology of biology video abstracts based on the identified strategies.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
60203 - Linguistics
Result continuities
Project
<a href="/en/project/GA25-16132S" target="_blank" >GA25-16132S: Recontextualization strategies in new multimodal genres of research dissemination</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
DISCOURSE CONTEXT & MEDIA
ISSN
2211-6958
e-ISSN
2211-6966
Volume of the periodical
68
Issue of the periodical within the volume
article number 100938
Country of publishing house
GB - UNITED KINGDOM
Number of pages
11
Pages from-to
1-11
UT code for WoS article
001572217500001
EID of the result in the Scopus database
2-s2.0-105015553049