The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Attitudes to individual types of stakeholders.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F09%3A00035747" target="_blank" >RIV/00216224:14560/09:00035747 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The level of marketing relationship implementation in case of local authorities in the Czech Republic, Poland and Slovakia. Attitudes to individual types of stakeholders.
Original language description
The chapter presents the part of the results of the international comparative research into relationship marketing in local authorities of three countries - the Czech Republic, Poland and Slovakia.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison
ISBN
978-83-7246-443-9
Number of pages of the result
20
Pages from-to
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Number of pages of the book
324
Publisher name
The Karol Adamiecki University of Economics in Katowice
Place of publication
Katowice
UT code for WoS chapter
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