Attitudes to individual types of stakeholders

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F09%3A00036888" target="_blank" >RIV/00216224:14560/09:00036888 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Attitudes to individual types of stakeholders
Original language description
The chapter presents partial results of the international comparative research into relationship marketing in micro and small enterprises and local authorities, which has been carieed out by an international research team in three countries - in the Czech Republic, Poland and Slovakia. It examines the degree of importance, which representatives of MSE assign to individual stakeholders in regard to their influence on the market success of an enterprise. In addition, it tries to describes, which attitudesthey hold toward their stakeholders on the cognitive and emotional level.
Czech name
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Czech description
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Project
<a href="/en/project/1M0524" target="_blank" >1M0524: Research center on competitiveness of Czech economy</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>S - Specificky vyzkum na vysokych skolach

Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Lukášová, R., Bajdak, A. (eds.): Relationship marketing in micro and small enterprises and local authorities - international comparison
ISBN
978-83-7246-443-9
Number of pages of the result
21
Pages from-to
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Number of pages of the book
324
Publisher name
The Karol Adamiecki University of Economics in Katowice
Place of publication
Katowice
UT code for WoS chapter
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