Strategic Positioning and Company's Long-term Performance

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F12%3A00061931" target="_blank" >RIV/00216224:14560/12:00061931 - isvavai.cz</a>
Alternative codes found
RIV/71226401:_____/12:#1002940
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Strategic Positioning and Company's Long-term Performance
Original language description
The aim of the study is to compare application of the two generic strategies proposed by M.E.Porter. The study draws on ten-year series of data gathered for more than thousand profitable companies residing in the Czech Republic. The return on assets (ROA) is used as the main indicator of financial success of the companies. This indicator is decomposed by means of DuPont's method. The resulting indicators of return on sales (ROS) and assets turnover are used to distinguish between a differentiation strategy and a cost leadership strategy. The results indicate that both strategies are in weak contradiction and that the differentiation strategy represents the better way of attaining sustainable competitive advantage.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Advances in Finance &Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)
ISBN
9781618041241
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
338-342
Publisher name
Tomas Bata University
Place of publication
Zlín
Event location
Zlín
Event date
Jan 1, 2012
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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