Transformation of global cities - urban tourism and branding: Prague perspective

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F12%3A00064013" target="_blank" >RIV/00216224:14560/12:00064013 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Transformation of global cities - urban tourism and branding: Prague perspective
Original language description
Prague, a metropolitan city, has the predominant position in inbound tourism in the Czech Republic. Prague as a capital city with international status offers variety of services for urban tourism, MICE tourism and mega-events. However, the privilege of Prague can be seen in its historical and cultural heritage (since 1992 on the UNESCO heritage list) that makes Prague attractive in eyes of visitors. Tourism is an important part of Prague?s economy and therefore tourism impacts are reflected in life of residents, in urban planning, in marketing (destination branding) etc. The paper presents how considerably Prague has transformed since 1990s. The first part of the contribution introduces the political and economic transition in 1990s (Williams and Baláž, 2000) and highlights the major implications of the political-economic regime change in field of urban tourism (Simpson, 1999; Sýkora, 1999; Rátz, Smith and Michalkó, 2008).
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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