Reflection of Customer Satisfaction in selected Performance Indicators of Food Enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00088048" target="_blank" >RIV/00216224:14560/16:00088048 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Reflection of Customer Satisfaction in selected Performance Indicators of Food Enterprises
Original language description
The aim of this article is to describe characteristic features of food industry enterprises in Czech Republic in relation to customer satisfaction with respect to investors’ diverse objectives. The performance of companies, measured by financial ratios such as ROA, ROE, ATO, EVA, etc., can be connected to different goals that investors might pursue (focusing on a long-term or short-term perspective, minimum risk, a preference for high turnover, etc.). The research shows what the typical values of selected financial ratios are in a group of companies with more satisfied or less satisfied customers and what financial ratios are significantly associated with customer satisfaction. These results may serve as a clue that helps investors to determine which companies best correspond with their goals. This paper is part of consumer satisfaction research based on a questionnaire on satisfaction completed by customers in 2015.
Czech name
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Czech description
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Project
<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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