The Performance of Food Enterprises and the Satisfaction of Their Customers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00088298" target="_blank" >RIV/00216224:14560/16:00088298 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Performance of Food Enterprises and the Satisfaction of Their Customers
Original language description
The subject of this article is an analysis of the relationship between a company’s performance and the satisfaction of its customers. The aim of the article is to determine what relationship exists between business performance and customer satisfaction, whether such satisfaction is measured directly (by means of questions about customer satisfaction with the product) or indirectly, by means of questions about factors which influence satisfaction. The factors which influence customer satisfaction are image, customer expectation, perceived quality, perceived value and complaints. The research was carried out on a sample of 99 enterprises from the food industry in the Czech Republic and a sample of their customers. Performance was assessed using the financial indicators ROA, ROE and asset turnover (ATO). Customer satisfaction was determined using a questionnaire.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Scientific Conference of Business Economics Management and Marketing 2016. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2016
ISBN
9788021083486
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
96-104
Publisher name
Masaryk University
Place of publication
Brno
Event location
Brno
Event date
Sep 15, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000387180500012