Franchising as a viable form of business in the service sector

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00090292" target="_blank" >RIV/00216224:14560/16:00090292 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Franchising as a viable form of business in the service sector

Original language description

This article aims to acquaint the reader with the principles of franchising, which appears to be a viable business model for the Czech market. The main contribution of this paper is to confirm the suitability of this business concept through a case study of a company operating in the catering industry. The use of comparative analysis demonstrated that restaurants operated more efficiently when they were in the possession of licensees. Clearly, the development of franchise concepts has a positive effect on the contracting partners, but also on the national economy.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

CURRENT PROBLEMS OF THE CORPORATE SECTOR 2016

ISBN

9788022542456

ISSN

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e-ISSN

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Number of pages

7

Pages from-to

642-648

Publisher name

Vydavatel'stvo EKONÓM

Place of publication

Bratislava, Slovak Republic

Event location

Bratislava, Slovak Republic

Event date

Jan 1, 2016

Type of event by nationality

CST - Celostátní akce

UT code for WoS article

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