Translating Maximization Inventory Into Czech Language

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00092881" target="_blank" >RIV/00216224:14560/16:00092881 - isvavai.cz</a>
Result on the web
<a href="https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf" target="_blank" >https://appsconf.files.wordpress.com/2016/01/zbornik-apps-2016.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Translating Maximization Inventory Into Czech Language
Original language description
Individuals differ in their approach towards decision making, including consumer choice. Some, Maximizers, aim to select the best alternative available, regardless of time and effort spent. Others, Satisficers, are comfortable selecting "good enough" options. Maximization Inventory is a self-assessed scale that that ranks respondents in three subscales: Decision difficulty, Alternative search and Satisficing. Having this scale available allows researchers and practitioners to understand consumer behaviour and motivations more in depth. This paper delivers theoretical background for understanding what Maximization is and describes the process of translating the Maximization Inventory scale into Czech language and selecting relevant scales to test for construct validity.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
AKTUÁLNE PROBLÉMY PODNIKOVEJ SFÉRY 2016 Zborník vedeckých prác
ISBN
9788022542456
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
195-200
Publisher name
EKONÓM
Place of publication
Bratislava
Event location
Bratislava
Event date
Jan 1, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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