Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00108730" target="_blank" >RIV/00216224:14560/16:00108730 - isvavai.cz</a>
Result on the web
<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-2.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-2.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Concept of "Figure of Merit" for Place Marketing in Digital Nomadism Ages
Original language description
The sole aim of this paper is to find potential relation between the “figures of merit” of electronic devices that eventually might be useful in explaining the desirable characteristics of a place/destination. Desirable from perspective of digital nomads, which they would like to work and live their experience. Digital nomads are people with particular life style: they use to live in a sustainable, cooperative and social network oriented life; for limited period and time, they choose places in line with their particular work needs and with their life style. Digital nomads could be special target for places (e.g. counties, cities etc.) because they represent a form of knowledge and culture openness and could become a relevant driver for the place evolution. Places might want to organize and position themselves to attract this exact segment of individuals. Initial hypothesis is that each digital nomad chooses his destination using this approach and that could be the key to provide the place value to them. This work in progress provides a “figure of merit” formula for places toward the segment of digital nomads. In a next research project, the intention is to test this proposed formula in a live environment with a real nomads directly providing inputs to the equation.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity 2016
ISBN
9788081058417
ISSN
1339-5726
e-ISSN
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Number of pages
11
Pages from-to
393-403
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius
Place of publication
Trnava
Event location
Trnava
Event date
Nov 8, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000405153400039

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