The function of DMO in terms of the Czech environment: A case study of Prague

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F17%3A00097483" target="_blank" >RIV/00216224:14560/17:00097483 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.13140/RG.2.2.15310.36160" target="_blank" >http://dx.doi.org/10.13140/RG.2.2.15310.36160</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.13140/RG.2.2.15310.36160" target="_blank" >10.13140/RG.2.2.15310.36160</a>

Result language

angličtina

Original language name

The function of DMO in terms of the Czech environment: A case study of Prague

Original language description

With the growing importance of tourism, it is necessary to coordinate activities undertaken by the stakeholders in a tourist destination. The effective cooperation among stakeholders can increase visitor satisfaction and consequent destination competitiveness. Destination management organization (DMO) should play a significant role in coordinating activities, initiating cooperation and enhancing the value creation process. The acceptance of DMO is essential for successful performance. In developed tourist destinations, these organizations were formed spontaneously which could encourage more intensive and effective cooperation. In comparison to these destinations, destination management in the Czech Republic does not have a long tradition and establishment of DMOs´ was not based on the market mechanism as in Alpine regions. To provide deeper insight into the current situation, a case study of Prague will be used. The main objective of this paper is to assess the cooperation between DMO, public sector and entrepreneurs providing tourism services, especially from the quantitative point of view with the help of network analysis. In order to determine the cooperative relations and the role of DMO, structured questionnaires, as well as secondary sources of information, were employed. As expected, a weak degree of cooperation was observed. The role of DMO is limited with respect to public financial resources. DMO cannot be engaged in activities which are crucial for destination competitiveness. To improve this situation, the structural changes are unavoidable.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50600 - Political science

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Book of extended abstracts

ISBN

9789075775945

ISSN

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e-ISSN

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Number of pages

3

Pages from-to

4-6

Publisher name

Association for Tourism and Leisure Education and Research (ATLAS)

Place of publication

Portugal

Event location

Viana do Castelo, Portugal

Event date

Jan 1, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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