All

What are you looking for?

All
Projects
Results
Organizations

Quick search

  • Projects supported by TA ČR
  • Excellent projects
  • Projects with the highest public support
  • Current projects

Smart search

  • That is how I find a specific +word
  • That is how I leave the -word out of the results
  • “That is how I can find the whole phrase”

An approach to reverse flows: motivation in retrospective

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00107300" target="_blank" >RIV/00216224:14560/18:00107300 - isvavai.cz</a>

  • Result on the web

    <a href="https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf" target="_blank" >https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    An approach to reverse flows: motivation in retrospective

  • Original language description

    The presented study provides a preliminary insight into shifts of managerial perception; of how managers see the role of reverse flows in Czech companies. The quantitative study suggests that there is a slight shift from cost-efficiency view on reverse flows as indicated by the diminishing role of motives of productivity increase, cost reduction, competitors’ pressure, and value retrieval. At the same time, there is no evidence of the higher concern of indirect marketing effects of reverse flows. Second, cluster analysis revealed that companies in 2017 are rather divided into two equal groups: One group put stress on the marketing aspect of reverse flows, the other on cost efficiency/legislation requirements. In this respect, The CSR remains the only problematic motive to interpret, as the cluster analysis suggests that the CRS is not seen as a part of marketing related.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

    <a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018

  • ISBN

    9788021091641

  • ISSN

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    247-254

  • Publisher name

    Masaryk University

  • Place of publication

    Brno

  • Event location

    Prušánky-Nechory

  • Event date

    Sep 6, 2018

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article

    000495441500033