An approach to reverse flows: motivation in retrospective
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F18%3A00107300" target="_blank" >RIV/00216224:14560/18:00107300 - isvavai.cz</a>
Result on the web
<a href="https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf" target="_blank" >https://webcentrum.muni.cz/media/3126621/iscobemm-2018_204.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
An approach to reverse flows: motivation in retrospective
Original language description
The presented study provides a preliminary insight into shifts of managerial perception; of how managers see the role of reverse flows in Czech companies. The quantitative study suggests that there is a slight shift from cost-efficiency view on reverse flows as indicated by the diminishing role of motives of productivity increase, cost reduction, competitors’ pressure, and value retrieval. At the same time, there is no evidence of the higher concern of indirect marketing effects of reverse flows. Second, cluster analysis revealed that companies in 2017 are rather divided into two equal groups: One group put stress on the marketing aspect of reverse flows, the other on cost efficiency/legislation requirements. In this respect, The CSR remains the only problematic motive to interpret, as the cluster analysis suggests that the CRS is not seen as a part of marketing related.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018
ISBN
9788021091641
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
247-254
Publisher name
Masaryk University
Place of publication
Brno
Event location
Prušánky-Nechory
Event date
Sep 6, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000495441500033