Customer satisfaction, loyalty, knowledge and competitiveness in the food industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00107489" target="_blank" >RIV/00216224:14560/19:00107489 - isvavai.cz</a>
Result on the web
<a href="https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893" target="_blank" >https://www.tandfonline.com/doi/full/10.1080/1331677X.2019.1627893</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1080/1331677X.2019.1627893" target="_blank" >10.1080/1331677X.2019.1627893</a>
Alternative languages
Result language
angličtina
Original language name
Customer satisfaction, loyalty, knowledge and competitiveness in the food industry
Original language description
The subject of this article is customer satisfaction, loyalty, know-ledge and business competitiveness from the perspective of afood-industry customer. This article aims to analyse the relation-ship between customer satisfaction, customer loyalty, productknowledge, business competitiveness and other selected factorswhich influence customer satisfaction. The research is aimed atcustomers who purchase the product in question repeatedly andhave personal experience with this product. The research was car-ried out using a questionnaire which was presented to therespondents, who were customers of the selected companies. Inorder to model the relationships between the factors, a structuralequation model approach was used. The research showed the dir-ect influence of the product-knowledge variable on customerexpectation and product competitiveness, as well as the influenceof customer loyalty on product knowledge. Increased loyalty thusleads to the customer’s increased knowledge of the product. Therate of repeat purchase of the same product is important for therelationship between the variables. In this case, customer expect-ation was shown to be an important variable which is influencedby customer satisfaction. It can be concluded that when a prod-uct’s price is set correctly in relation to its quality, the price doesnot affect other research factors.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/GA16-16260S" target="_blank" >GA16-16260S: Managerial approach to reduction of reverse flows in connection to customer satisfaction and continuous improvement</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Economic Research-Ekonomska Istraživanja
ISSN
1331-677X
e-ISSN
1848-9664
Volume of the periodical
32
Issue of the periodical within the volume
1
Country of publishing house
HR - CROATIA
Number of pages
19
Pages from-to
1237-1255
UT code for WoS article
000474293800001
EID of the result in the Scopus database
2-s2.0-85068462282