Critical Investigation of the Effects of Series Extensions on the Stock Price of the Provider

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F19%3A00110533" target="_blank" >RIV/00216224:14560/19:00110533 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Critical Investigation of the Effects of Series Extensions on the Stock Price of the Provider
Original language description
The desire of audiences to consume content in a series format, independent of time and place has increased in recent years. Technological advancement has helped this trend progress. In this paper, series are considered as goods whose sales are linked to the degree of viewers’ attention. Thus, the good series operate on two interconnected levels, an economic and an emotional. The decision to invest in the production of another season of a series is intended to increase the number of subscriptions and the associated revenues. Capital market participants are influenced by various emotional biases when making investment decisions under uncertainty. In the context of an event study, it is examined whether announcements of season extensions have a significant influence on the share price of the respective provider. The results show that investors react with a changed investment behavior. Furthermore, findings from the film industry are transferred to series production.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
European Financial Systems 2019 Proceedings of the 16th International Scientific Conference
ISBN
9788021093386
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
494-501
Publisher name
Masaryk University Faculty of Economics and Administration Department of Finance and Institute for Financial Market
Place of publication
Brno
Event location
Brno
Event date
Jun 23, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000503222600058

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