What is an Attack?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F20%3A00115908" target="_blank" >RIV/00216224:14560/20:00115908 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
What is an Attack?
Original language description
The paper is focused on the notion of an attack on organizational image regarding customers, or, more generally, stakeholders, dissatisfaction with some actions of organizations. An attack on an organizational image is structured and has at least two components: the description of an action and a claim of an organization’s responsibility. But in most cases, it seems to be hard to determine for what actions exactly should the organization be blamed. Furthermore, there are usually more types of responsibility in play (e.g., legal, moral, social). This plurality of actions and liabilities is due to the involvement of many parties in the given crises. Concerned parties might differ in their concerns and aims regarding the organization’s actions and reactions to crises. The main goal of this paper is to present an approach to the description of an attack on an organizational image or character based on the revision of Toulmin’s model of argument. This description can capture multiple possible situations and types of responsibility used in different attacks by different parties in cases of crisis. Thus, it allows a better understanding of communication strategies in crises regarding topical choice in the given crisis discourse and furthermore better planning of actions in these situations for organizations under attack.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
International Scientific Conference of Business Economics Management and Marketing 2018. Proceedings of International Scientific Conference of Business Economics Management and Marketing 2019
ISBN
9788021095656
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
158-166
Publisher name
Masaryk University
Place of publication
Brno
Event location
Prušánky-Nechory
Event date
Jan 1, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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