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Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F20%3A00117537" target="_blank" >RIV/00216224:14560/20:00117537 - isvavai.cz</a>

  • Result on the web

    <a href="http://www.cjot.cz/cislo/en/302/02-2019/" target="_blank" >http://www.cjot.cz/cislo/en/302/02-2019/</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

  • Original language description

    The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>ost</sub> - Miscellaneous article in a specialist periodical

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

    <a href="/en/project/EF16_026%2F0008430" target="_blank" >EF16_026/0008430: New Mobility - High-Speed Transport Systems and Transport-Related Human Behaviour</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2020

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Czech Journal of Tourism

  • ISSN

    1805-3580

  • e-ISSN

    1805-9767

  • Volume of the periodical

    8

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    18

  • Pages from-to

    85-102

  • UT code for WoS article

  • EID of the result in the Scopus database