Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00122138" target="_blank" >RIV/00216224:14560/21:00122138 - isvavai.cz</a>
Result on the web
<a href="https://authors.elsevier.com/a/1dcBg7tCXXJKsW" target="_blank" >https://authors.elsevier.com/a/1dcBg7tCXXJKsW</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.jort.2021.100424" target="_blank" >10.1016/j.jort.2021.100424</a>
Alternative languages
Result language
angličtina
Original language name
Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak
Original language description
Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding opportunities and threats to ballooning in the Czech Republic arising during the coronavirus outbreak. Several methods were used, combining desk research with qualitative in-depth interviews with main balloon flights operators. Despite many unfavourable circumstances, the pandemic situation brought several opportunities for this business stemming from the government measures and shifts in travellers’ behaviour. These opportunities include, for example, the focus on domestic clientele looking for different experiences under pandemic conditions and the strategic cooperation of balloon flights operators with accommodation providers.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Journal of Outdoor Recreation and Tourism
ISSN
2213-0780
e-ISSN
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Volume of the periodical
36
Issue of the periodical within the volume
100424
Country of publishing house
GB - UNITED KINGDOM
Number of pages
5
Pages from-to
1-5
UT code for WoS article
000702425500001
EID of the result in the Scopus database
2-s2.0-85113788853