Storytelling as a part of destination marketing in the Trenčín region

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00122332" target="_blank" >RIV/00216224:14560/21:00122332 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-9896-2021-58" target="_blank" >http://dx.doi.org/10.5817/CZ.MUNI.P210-9896-2021-58</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5817/CZ.MUNI.P210-9896-2021-58" target="_blank" >10.5817/CZ.MUNI.P210-9896-2021-58</a>

Result language
angličtina
Original language name
Storytelling as a part of destination marketing in the Trenčín region
Original language description
Storytelling represents a significant trend in cultural tourism, which not only creates a visitor experience, but also increases the value of the destination and also to increase the brand's uniqueness, making the destination differentiated from the competition. Under the term storytelling, tourism includes mainly storytelling in the form of an explanation of a tourism guide, who can use visual materials to diversify the experience of visitors when presenting a certain cultural and historical monument. The aim of the paper is to find out to what extent tourists know the concept of storytelling and at the same time identify which of the elements of storytelling would motivate them to visit the attractiveness of tourism on the example of the Trenčín region. We obtained information through a questionnaire survey, which took place in the period from December 2020 to February 2021. The target group were visitors to the Trenčín region. The results of the questionnaire survey showed that 56.6% of visitors to the Trenčín region have already encountered this concept. As many as 97.1% of respondents stated that they liked the use of storytelling in the promotion of cultural and historical monuments. Of the elements of storytelling, most visitors preferred theatrical performances.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
XXIV. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků
ISBN
9788021098961
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
286-293
Publisher name
Masarykova univerzita
Place of publication
Brno
Event location
Brněnská priehrada
Event date
Sep 1, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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