City marketing as a significant tool to enhance the regional development: the case study of Helsinki
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F21%3A00125245" target="_blank" >RIV/00216224:14560/21:00125245 - isvavai.cz</a>
Result on the web
<a href="https://www.ceeol.com/search/viewpdf?id=1057708" target="_blank" >https://www.ceeol.com/search/viewpdf?id=1057708</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
City marketing as a significant tool to enhance the regional development: the case study of Helsinki
Original language description
The article deals with the city marketing on the example of Helsinki, which has introduced this concept in its city strategy from 2016 to 2020 and is considered one of the leading European drivers in its practice. In general, the concept of city marketing is a widely discussed topic in strategic city planning in European countries, as globalisation processes are growing, and the consequences have caused increasing competition between cities. Cities are aware of their position in the market, so they have to adopt a specific strategy to direct them to attract the pre-defined target groups. The paper aims to demonstrate the successful implementation of the city marketing concept on the example of Helsinki, recognised as a small metropolis that is innovative, economically competitive, sustainable, and potentially attractive for international talents. The city of Helsinki was chosen primarily for its characteristics, even though it is a capital that attracts tourists naturally for its cultural heritage. However, Helsinki knows its position in the global attraction market and decided to concentrate on a more innovative and sustainable future than the short-term visits. The research was conducted by the descriptive case study approach through indepth desk research to describe, understand, and conclude the successful components of such a concept.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity: New changes - New challenges
ISBN
9788057202202
ISSN
1339-5726
e-ISSN
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Number of pages
14
Pages from-to
215-228
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Jan 1, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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