An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F22%3A00129068" target="_blank" >RIV/00216224:14560/22:00129068 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S0040162522001974" target="_blank" >https://www.sciencedirect.com/science/article/pii/S0040162522001974</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.techfore.2022.121665" target="_blank" >10.1016/j.techfore.2022.121665</a>
Alternative languages
Result language
angličtina
Original language name
An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy
Original language description
This study aims to develop a theoretical framework to understand how the Business Analytics (BA) strategy moderates the relationship between BA and competitive advantage through innovative ambidexterity. Theorizing from the Dynamic Capability (DC) perspective, we develop a model to investigate how different BA (descriptive, predictive, prescriptive) influence innovative ambidexterity (exploration and exploitation) and competitive advantage. Besides, we propose the construct of “BA strategy” (innovator, conservative, undefined) to differentiate between firms in the way they adopt, use, and implement BA. Based on the PLS analysis of the 181 firm-level survey data, we assess the proposed model. The results show that innovative ambidexterity fully mediates the BA – competitive advantage relationship. We also find that BA innovator and conservative strategy moderate the BA-exploration and BA-exploitation links while such moderation is not observed for BA undefined strategy. This study enriches BA literature in various ways. First, it extends our understanding of the link from different BA categories to innovative ambidexterity, explorative innovation, and exploitative innovation. Second, this study provides empirical support of how BA strategy moderates BA – innovative ambidexterity – competitive advantage relationship and shows that to what degree BA innovator strategy leads firms to greater competitive advantage than BA conservative strategy.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/GA20-12081S" target="_blank" >GA20-12081S: Closed-loop model of information system business value: bidirectional relationship between IS investments and firm performance</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
ISSN
0040-1625
e-ISSN
1873-5509
Volume of the periodical
179
Issue of the periodical within the volume
June
Country of publishing house
US - UNITED STATES
Number of pages
14
Pages from-to
1-14
UT code for WoS article
000792920900010
EID of the result in the Scopus database
2-s2.0-85127467823