SENIOR TOURISM FROM THE POINT OF VIEW OF CUSTOMERS' PREFERENCES
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F23%3A00133824" target="_blank" >RIV/00216224:14560/23:00133824 - isvavai.cz</a>
Result on the web
<a href="https://jssidoi.org/jesi/article/1136" target="_blank" >https://jssidoi.org/jesi/article/1136</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.9770/jesi.2023.11.2(14)" target="_blank" >10.9770/jesi.2023.11.2(14)</a>
Alternative languages
Result language
angličtina
Original language name
SENIOR TOURISM FROM THE POINT OF VIEW OF CUSTOMERS' PREFERENCES
Original language description
The ageing of the population has brought the concept of the silver economy to the economy and senior tourism to the tourism. This paper aims to evaluate seniors' preferences for tourism based on selected indicators in the context of various socio-economic characteristics. The perception of senior tourism was analysed based on a questionnaire survey. At the same time, we tested hypotheses regarding the relationship between seniors' socio-economic characteristics and travel preferences. Our research has shown that most seniors travel for relaxation, for health, i.e. visiting a spa or wellness centre, for culture or tourist activities. Less significant reasons for seniors to travel were to visit relatives, religion, shopping, social interaction, dining or business travel. Hypothesis testing revealed that men and women perceived length of stay, price of stay, discounts on visit, or motive or type of accommodation equally when planning a holiday. However, women plan holidays with more time in advance than men. Similar results were obtained by testing selected indicators in the context of respondents' place of residence -urban and rural. We did not observe any differences in holiday planning across age groups of respondents.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES
ISSN
2345-0282
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
2
Country of publishing house
LT - LITHUANIA
Number of pages
16
Pages from-to
199-214
UT code for WoS article
001131808300026
EID of the result in the Scopus database
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