Marketing Performance as a Bases of Future Enterprises? Profitability.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F05%3A00003393" target="_blank" >RIV/00216275:25310/05:00003393 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing Performance as a Bases of Future Enterprises? Profitability.
Original language description
Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relativeto external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metricsto track market based performance (marketing performance metrics).
Czech name
Marketingová výkonnost jako základ budoucí ziskovosti podniku.
Czech description
Contemporary conditions in global and turbulent market environment ask to use for evaluation of enterprises? performance not only financial measures of performance as sales revenues, costs, operating expenses, net profits, return of sales, assets as a percentage of sales and return on assets. These measures are excellent measures of internal financial performance, however do not provide an external or market-based view of performance. As a result, we don?t know how some enterprise has performed relativeto external benchmarks such as market growth, competitive prices, relative product and service quality, and satisfying and retaining customers. It is necessary to complete a business?s internal financial performance with parallel set of external metricsto track market based performance (marketing performance metrics).
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2005
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceeding of the International Scientific Conference Education and Economy 2005
ISBN
9985-894-85-5
ISSN
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e-ISSN
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Number of pages
3
Pages from-to
65-67
Publisher name
Tallin College of Tallin University of Technology
Place of publication
Tallin, Estonia
Event location
Tallin, Estonia
Event date
May 5, 2005
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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