Measuring of Market Orientation in Small and Medium Enterprises
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007648" target="_blank" >RIV/00216275:25310/08:00007648 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Measuring of Market Orientation in Small and Medium Enterprises
Original language description
This paper deals with the market orientation approach. This approach was used mainly by larger companies in a past. But market orientation is usable for managements of small and medium enterprises too. It helps to raise their strengths which stem from their specific size. Mainly strength to be close to customer and adapt characteristics of production according to changes of costumer?s wants and needs better that larger companies could be improved by this approach. Market orientation helps to receive sustainable competitive advantage because it helps to produce products with higher percept value for customers. Market orientation has indisputable positive impact on business performance. There is necessity to measure level of market orientation. Results of this measuring can show where are points which have potential for improve of business performance.
Czech name
Měření tržní orientace v malých a středních podnicích
Czech description
Příspěvek se zabývá přístupem tržní orientace. Tento původně pro velké organizace vytvořený přístup prokazatelně nachází své uplatnění i v malých a středních podnicích. Pomáhá zvyšovat efektivitu silných stránek malých a středních podniků, čímž zvyšuje jejich konkurenceschopnost. Tímto je zvyšována pestrost nabídky a snižována konkurenční síla strany nabídky, což vede k prospěchu spotřebitelů.
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2008
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
CRM 2008
ISBN
978-80-7395-129-0
ISSN
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e-ISSN
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Number of pages
4
Pages from-to
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Publisher name
Univerzita Pardubice
Place of publication
Pardubice
Event location
Pardubice
Event date
Sep 25, 2008
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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