Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F08%3A00007726" target="_blank" >RIV/00216275:25310/08:00007726 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers

Original language description

This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.

Czech name

Využití znalosti parametrů komfortu textilních produktů pro stanovení atributů hodnoty pro zákazníky

Czech description

This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.

Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2008

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

KSI Transactions on Knowledge Society

ISSN

1313-4787

e-ISSN

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Volume of the periodical

3

Issue of the periodical within the volume

1

Country of publishing house

BG - BULGARIA

Number of pages

4

Pages from-to

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UT code for WoS article

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EID of the result in the Scopus database

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