Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F11%3A39892445" target="_blank" >RIV/00216275:25310/11:39892445 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Creation of the Customer's Value within the Value Network of Products Determined for Production Consumption
Original language description
Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors'. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decidethe responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 - 2011 in selected business units of chemical industry in the Czech Republic, focusingon definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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