Customer Involvement in the Innovation Process in a Company Providing Telecommunications Services
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F13%3A39897289" target="_blank" >RIV/00216275:25310/13:39897289 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Customer Involvement in the Innovation Process in a Company Providing Telecommunications Services
Original language description
For sustained success of a company operating in the field of telecommunications, it is important to constantly innovate service offerings to individual customer segments, possibly up to individual customers. The aim of the innovation process in such a company has to be creating greater value provided to customers, both in terms of the previous offer, in terms of the competitors' offer. To achieve this goal, it is desirable to involve customers in the innovation process so as to make them co-creators ofthe value, which will be provided to them in the immediate future. Pulling customers into the innovation process is usually easier with personalized customers who purchase a large volume of services. It is difficult to involve a large number of small customers repeatedly purchasing limited services. For these customers, the company needs to create mechanism to identify their needs and requirements, process this information and hand on it to other workers in the company so that the innova
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Recent Advances in Business Management and Marketing
ISBN
978-960-474-306-3
ISSN
2227-460X
e-ISSN
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Number of pages
7
Pages from-to
152-158
Publisher name
WSEAS Press
Place of publication
Atény
Event location
Dubrovnik
Event date
Jun 25, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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